How did your interest in photography develop into a thriving business?
"I was raised with photography because my father worked at the local Kodak factory for 35 years. I practised as an architect, having qualified in 2004, but, having heard about my 'geeky' love of photography, friends – and their friends – would ask me to capture their weddings. That was the catalyst: I was hooked on the emotion, the theatre, the energy, and the technical (and creative) challenges that came with weddings. In 2008 Eye Jogia came to be, and by 2010, Roshni and I had quit our jobs and decided to give our 'baby' the attention it deserved… we've never looked back."
You're a qualified architect. How does your knowledge of architecture influence your photography?
"There are many similarities between architectural design and photography: the understanding and creative grasp of light, space, surface, texture, composition, aesthetics, form, proportions, emotion, concept, and the general appreciation of beauty. The main similarity is the balance of creativity and technicality that is required… it's uncanny. All my couples tell me they can see my architectural side in my work, which I love! It gives my work an identity."
How has your architectural training helped you to master the technical aspects of photography?
"Architecture students at the University of Bath were required to study various engineering subjects, including lighting engineering. This gave me an understanding of the physics of light, be it artificial or daylight. We were taught about the effects that various types of light source have on the scene, as well as on human skin, along with the general colour characteristics of different light sources. Two decades later, I know exactly how to 'clean up' those light sources in my images."
Who have been your biggest photographic influences, and why?
"If I had to name anyone, I'd say Sebastião Salgado – mainly for his intrepid approach to photography and the way in which he sees the world. And, of course, Henri Cartier-Bresson. At the other end of the scale, Irving Penn and Annie Leibovitz – but they are more of an inspiration than an influence. It stands to reason that the approaches here are diametrically opposed; our approach to wedding photography is similar, with its 'Fantasy & Reality' ethos."
What qualities do aspiring photographers need in order to be as successful as you are?
"Consistency in every aspect: your image as a person and as a brand; your behaviour, physical and virtual; and your work and processes. Put simply, it equates to trust. This consistency requires a thorough approach, discipline and self-determination; and I'd like to put the most emphasis on self-determination. Your motivation mustn't be purely financial, or for accolades due to peer pressure, or to out-do others, because then you're driven by someone else and not by your core values. You must love photography, you must love what you do and understand why you're doing it, otherwise it'll unravel very quickly."